Research shows that 38% of people travel on their stomachs, so to put Australia on the map for food and wine tourism we created a TV Series showcasing Australia’s modern culinary culture to the world through the eyes of three of Australia’s greatest chefs – Neil Perry, Ben Shewry and Peter Gilmore.
We then earned a global audience via acquisition sales with some of the world’s leading broadcasters including Netflix, reaching over 200M people in Tourism Australia’s key markets.
Photography
As a family-run business Porkfat intends to make customers feel as if they are stepping into their home – this is reflected in the social media captions and tone of voice.
Content was carefully curated to represent Porkfat’s key messages and colourful dishes.
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